You’re early.

But exactly on time.

If you’re here, you probably see it too. We're building the next great sports league — bike-powered, player-led and internet-born.

If you're thinking about what comes after esports, fitness tech and livestream culture… this might be it.

Here’s where gameplay meets game plan.

The trends we’re riding

The world is moving, gaming, and competing in entirely new ways, and the LRL sits right at the crossroads.

  • Gamified Fitness
    People want workouts that feel like games. We deliver endorphins and XP.

  • The At-Home Economy
    From Peloton to Twitch, the garage is the new stadium. We’re native to that shift.

  • Digital-Physical Hybridization
    Real pedaling and handlebar buttons control the action. It's tactile, sweaty and screen-ready.

  • The Creator & Micro-Earning Economy
    People want to earn while they play. LRL’s Pro League lets them do exactly that.

  • Esports 2.0
    Digital-native sports are blowing up – drone racing, sim racing, chessboxing. We're adding legs to the list.

Monetization model

The LRL is built to scale like a sport and monetize like a game. Our model combines free access with premium layers, in-game commerce and brand partnership potential.

  • Free-to-Play Core
    With an LRL Rig, anyone can start racing with a bike and a screen.

  • Pro League Subscription
    Unlocks leaderboard payouts, tournament invites/cash prizes and exclusive content and cosmetic upgrades.
    No gameplay advantages or pay-to-win stuff. Never ever.

  • In-Game Purchases (cosmetic only)
    Custom trails, outfits, emotes, gear, etc etc.
    No performance boosts, just personality.

  • Indie Developer Licensing
    A revenue share model for devs building on the LRL platform. More games = more riders = more value.

  • In-Game Advertising & Sponsorships
    Digital arenas that open the door for creative, non-intrusive advertising, branded tournaments and perimeter ads that actually fit the world.

  • Merch & Physical Goods
    Because garage gladiators want jerseys too.

  • Future Revenue Channels
    Creator marketplace, team franchises, fan-run tournaments and affiliate gear tie-ins.

The growth flywheel

More racers. More games. More hype. Repeat.

Players come for the fun, stay for the competition and return for the evolution.

Every new game, feature, or tournament feeds community growth and network effects.

Access & distribution

Minimal setup. Maximal addressable market.
Our system is made for anyone with a bike, a screen and some mediocre wifi to get online and play with ease.

It’s frictionless fun designed to spread fast.

Content pipeline

The LRL is more than a single title — it's an ever-expanding mythology of the future.

New games, new stories, and indie dev support keep the experience fresh and evolving. With time travel as a core mechanic, the narrative unfolds across games, timelines, and tournaments — pulling real-life champions into the canon as characters and legends.

What’s on the line isn’t just money and glory — it’s narrative immortality. Think UFC meets WWE meets Tron.

Market positioning

The LRL is a different kind of sports league — gaming first, movement-powered and made for the internet.

It’s physical, competitive, and designed to be played, streamed, and evolved by the community.

We’re not Peloton. We’re not Zwift. We’re not esports.
We’re all of them and none of them.

We’re carving a new lane:

  • Gaming first, not fitness first (though fitness is a solid side effect)

  • Built for play, not real world simulation

  • Rooted in physical effort, not purely digital input

  • Interactive and competitive, not passive entertainment

It’s active. It’s streamable. It’s built to move people —literally and culturally.

Community and culture

The LRL isn’t just a platform — it’s a living, breathing sport with a fandom all its own.

The Light Racing League is a new way to compete, connect and belong in an overwhelmingly digital world.

It’s physical. It’s social. It’s a little unhinged.

It’s:

  • Self-expression through souped-up Light Racers

  • Lore, rivalries and jokes that spiral into the group chat

  • Grand tournaments and low-stakes bragging rights

  • Discord drama and obscure online glory

  • A world where Tuesday night legends are born in garages, not stadiums

This isn’t just video games on bikes.
It’s a new frontier of sports for the digital age.

Let’s talk about the future

Got questions, feedback or a wild plan you think we should hear? Drop us a message below or DM us on Instagram.
We’re weirdly responsive.